Campaigns are the major way to segment your promoters into different groups with different messaging and rewards.
You can create campaigns for the customer referral program, for the partner program, for a special limited time deal or to set up different rewards levels based on the number of customers.
Since a promoter can run multiple campaigns simultaneously, you can move or switch promoters from one campaign to another, invite promoters to join a campaign, add them directly to a campaign or remove them - individually or in bulk.
Moreover, you can link campaigns together, meaning when a promoter is accepted on one campaign, it can be invited automatically or added to the other campaign. An use case for this is when you have multiple products, one campaign for each or you run two programs, a referral campaign for customers only and an affiliate campaign for external affiliates. In most cases you want customers to sign up to both campaigns and external affiliates(non-customers) only to affiliates campaign.
To learn more about each of these features, please visit the campaigns section.