Campaigns are how you organize your promoters in FirstPromoter. Each campaign has its own reward structure, signup page, affiliate dashboard, and email set. This means you can run completely different programs side by side — for example, a basic affiliate campaign offering $50 per sale and a VIP influencer campaign with a 25% recurring commission.
A promoter can be in multiple campaigns at once, each with their own referral link.
When should you create multiple campaigns? When different groups of promoters need different rewards. If you only have 2–5 promoters who need slightly different rates, you don't need a new campaign — just customize their rewards individually.
💡 The Starter plan supports up to 2 campaigns. Once you hit that limit, the + New campaign button won't be available.
Main Settings explained
Campaign name — the internal name for the campaign (only visible to you in the dashboard).
Default referral link URL — the URL your affiliates will send people to. You can add multiple referral links if you have separate landing pages or regional variants.
Cookie life (days) — how long the tracking cookie lasts after someone clicks an affiliate link. If a visitor clicks a referral link and converts within this window, the affiliate gets credited. Default is 60 days.
Auto-approve new promoters — when enabled, anyone who signs up for the campaign gets approved automatically without needing manual review.
Private campaign — hides the campaign signup URL. Promoters can only be added manually or moved from another campaign. Useful for invite-only or internal programs.
Level up to another campaign — automatically moves promoters to a different campaign once they hit a set number of customers or revenue. For example, automatically upgrade a promoter from "Silver" to "Gold" when they reach 50 customers. Learn more about multi-level campaigns here.
How to handle traffic and commissions from ads — controls what happens when a referral comes from a paid ad click (e.g. Google Ads). Options are Allow, Pending commissions (track but don't approve automatically), or Block. See our Fraud Protection article for full details.
First click attribution — by default, the last affiliate link clicked before a conversion gets the credit. Enable this if you want the first affiliate link clicked to get credit instead.